The 2010s saw the emergence of "rogue websites" like Kuttymovies and Tamilrockers

has been voted the best Tamil film of 2010 ... - Reddit. It brilliantly mocked standard cinematic tropes, melodramatic cliches, and superstar entry scenes, becoming a massive commercial success THAMIZH PADAM has been voted the best Tamil film of 2010 ... - Reddit. Vinnaithaandi Varuvaayaa (VTV)

Mani Ratnam’s epic adaptation of the Ramayana, starring Vikram and Aishwarya Rai, was one of the most expensive films of the year. Within 48 hours of its release, Kuttymovies hosted a camera print. By the end of the first week, a high-quality DVD scratch-less print was available. The piracy of Raavanan was so severe that distributors in rural Tamil Nadu reportedly refused to buy the rights, citing the availability of the free download.