: Disbursements grew from ₹765 crore (FY18) to ₹5,400 crore (FY24) [7]. 2. Strategic "Phygital" Expansion
In late 2023, Chola discontinued 30% of its legacy SKUs and introduced the Chola Originals line. These sandals retained the iconic two-strap silhouette but introduced bold neon colorways, metallic finishes, and platform soles. chola sales leap
Pricing & offers (ongoing)
: Disbursements grew from ₹765 crore (FY18) to ₹5,400 crore (FY24) [7]. 2. Strategic "Phygital" Expansion
In late 2023, Chola discontinued 30% of its legacy SKUs and introduced the Chola Originals line. These sandals retained the iconic two-strap silhouette but introduced bold neon colorways, metallic finishes, and platform soles.
Pricing & offers (ongoing)
