The concept of "Giha Gehi" in Odia language refers to one's own home or household. With the advent of technology and social media, creating and sharing content related to one's daily life, including home and family, has become increasingly popular. "Odia Giha Gehi Video" is a type of video content that showcases the daily life, culture, and traditions of Odia people in their homes. This essay aims to explore the significance and impact of such videos on the Odia community.

Addressing these obstacles is essential to sustain the momentum of the “giha/​gehi” video ecosystem and to ensure equitable participation across the state.