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If there is one non-negotiable pillar of , it is the soundtrack. In Hollywood, songs are background scores. In Bollywood, songs are the narrative. You cannot remove a song from a Hindi film without breaking the story.

: A major part of this industry involved taking films from other languages (like Tamil or Telugu) and dubbing them into Malayalam with added provocative scenes to appeal to the "Mallu Masala" brand. Google Drive Cultural Impact and Industry Shift --TOP- Full-Kanavu.Malayalam.B.grade.Movie.-Mallu.Masala-