But new stories emerge. Anime is mainstream: Demon Slayer (2020) out-grosses all Hollywood films in Japan. Virtual YouTubers (VTubers)—animated avatars controlled by real people—fill stadiums. J-Pop has lost global chart wars to K-Pop (which ironically copied the Japanese idol system and improved it with better English, social media, and dance). Yet, underground bands like Official Hige Dandism and pop stars like Ado (a mysterious, never-photographed singer) thrive.
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Traditional culture remains a living part of the modern entertainment landscape.
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