Managing the channels through which products or services are sold. Maintaining Relationships:

In the Business Model Canvas, key activities bridge the gap between your core resources and your customer relationships. Here is a deep dive into what they are, why they matter, and how to identify yours. What are Key Activities?

Even experienced strategists mess up the Key Activities building block. Avoid these three traps:

Market research, brand strategy development, and customer lead generation. Strategic Alignment and Implementation

Notice a pattern? The most defensible Key Activities are the ones your competitors find boring, impossible, or too expensive to copy.