The English text on the Khong Guan logo is a bold, classical serif. It closely resembles fonts from the or Century families.
By keeping the font and logo consistent, the brand created a "timeless" image. Khong Guan Font
: The font choice evokes a sense of tradition and reliability, consistent with the brand's heritage as one of Singapore's oldest biscuit manufacturers. Logo Design & Heritage : The original logo was designed by co-founder Chew Choo Keng The English text on the Khong Guan logo