Geography – English‑language core (84 %); Spanish‑dubbed subtitles added Q4 2023 now pulling 7 % of total watch‑time in LATAM.
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| Initiative | Goal | Outcome | |------------|------|---------| | (Q1 2024) | Increase LATAM watch‑time by 10 % | Achieved +7 % LATAM watch‑time, 5 % new Spanish‑only subscribers | | “Shack‑Quest Guild” Subscription Tier (Q2 2024) | Monetise live‑role‑play community | 12 k paying members, $1.1 M revenue | | Brand‑Series “Mythic Shorts” (Q3 2024) | Secure OTT licensing | 2‑season deal with Peacock , $1.8 M upfront | | Merch Drop “Celestial Archive” Art‑Book (Q4 2024) | Diversify revenue | Sold 42 k copies (US$ 4.2 M) | | TikTok AR‑Filter “Angel‑Halo” (pilot) | Boost short‑form engagement | +0.5 pp engagement rate, 1.4 M filter uses | Geography – English‑language core (84 %)