If filmmakers cannot recover their investment, they stop taking risks. The unique, experimental stories that define modern Malayalam cinema (horror-thrillers like Bhoothakaalam or dramas like Joji ) would vanish if piracy is not curbed.
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Let's do the math. A single cinema ticket in Kerala costs between ₹120 and ₹200. An OTT subscription for a month costs the same as one McDonald's meal. If filmmakers cannot recover their investment, they stop