Despite the growing acceptance of hijab in Indonesia, women who wear the hijab still face:

As the industry matures, the next frontier is values. The new generation of Indonesian hijab consumers (Gen Z) are asking tougher questions: Who made my hijab? Is the fabric eco-friendly? Is this brand inclusive to plus-sized bodies?

From the hand-painted batik of a solo artisan to the algorithm-driven catalogs of a unicorn startup, the Indonesian hijab is a statement of identity. It declares: I am modern. I am Asian. I am Muslim. I am visible.

The modest fashion industry in Indonesia has grown significantly, with:

No culture is without debate. The Indonesian hijab scene faces tension between:

To speak of Indonesian hijab fashion is to speak of e-commerce. No other country has digitized modest fashion as successfully.