Imedi Tv

As of 2025, Imedi TV is investing heavily in (for English and Russian translations) and 4K studio upgrades . The goal is to become the "CNN of the Caucasus." They are also experimenting with podcasts, repurposing their radio shows into Spotify-exclusive audio logs.

Imedi is highly active on Facebook, where most Georgians consume news. Their posts often generate thousands of angry or laughing emojis, reflecting the political division. They have also embraced TikTok, posting fast-paced edits of news anchors and funny moments from "Studio MONSTER" to appeal to Gen Z. imedi tv