Thanks to TikTok and Pinterest, fashion moves at lightning speed. To stay relevant, content creators and brands must tap into specific "core" aesthetics:

To understand the concept of big fashion, it's essential to consider the history of the industry. In the early 20th century, fashion was a relatively small, exclusive world dominated by a few high-end designers and luxury brands. These pioneers of fashion, such as Coco Chanel and Christian Dior, set the tone for the industry, creating exquisite, high-quality garments that were accessible only to a select few. However, with the rise of mass production and the introduction of ready-to-wear clothing, fashion began to expand rapidly. The 1960s and 1970s saw the emergence of fast fashion, with brands like H&M and Zara leading the charge. This marked a significant shift in the industry, as fashion became more democratized, and affordable, stylish clothing became accessible to a wider audience.