But the late 90s changed the game. Films like Yeh Dillagi (1994) and Main Khiladi Tu Anari (1994) began to showcase his strongest asset: . While the industry was busy crying in the rain, Saif was making audiences laugh with an effortless, almost lazy charm. He became the poster boy for the "NRI" or the rich Delhi boy—a character that was often frivolous but never malicious.
If the 2000s were about multiplexes, the 2010s were about the internet. As Netflix and Amazon Prime Video entered India, the definition of "popular media" exploded. Saif Ali Khan was the first major Bollywood star to bet entirely on this new medium. saif ali khan and kareena kapoor xxx movies