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| Platform | Primary Format | Typical Length | User Intent | | :--- | :--- | :--- | :--- | | | Video (long & short) | 8-20 min (long), <60 sec (Shorts) | Learn, be entertained, background noise | | TikTok | Vertical short video | 15-60 sec | Snackable, viral trends, discovery | | Netflix / Max | TV & film | 30-120 min | Immersive, narrative focus, binge-watching | | Spotify / Apple | Audio (music & podcasts) | 3-5 min (songs), 30-90 min (podcasts) | Mood regulation, multitasking, deep dives | | Twitch | Live video (gaming/IRL) | 2-8+ hours | Community, parasocial interaction, live events | | Instagram | Mixed visual | Stories (15 sec), Reels (60 sec) | Aesthetic inspiration, social validation | In this post, we'll explore the current trends