Tujuan utama etika bisnis adalah untuk menciptakan lingkungan bisnis yang sehat dan kondusif, dimana pelaku bisnis dapat menjalankan usahanya dengan cara yang bertanggung jawab dan etis. Etika bisnis juga bertujuan untuk:

While many business ethics books are translated from Western texts (often using US-centric case studies like Enron or Wall Street), Bertens bridges the gap. He writes with an understanding of the cultural nuances that influence how we perceive ethics in Indonesia—a mix of communal values, religious morality, and modern capitalism.

The book reminds us that at the end of the day, businesses are made of people, serving people. When we forget the human element, we lose the ethical element. So, if you have the PDF, don’t just skim it for quotes. Read it to understand the "why" behind the work you do.

: Bervariasi tiap edisi, umumnya antara 403 hingga 519 halaman . ISBN : 979-672-700-5 (untuk edisi tertentu). Struktur Materi :

A fascinating concept often highlighted in Bertens' work is the tension between being a "Good Person" and doing the "Right Thing."