Beyond personal risk, piracy strangles the creative economy. When movies leak on sites like 9xm, it directly impacts box office revenue, which leads to fewer mid-budget films, lower wages for crew members, and eventually, less content for everyone.
Between 2018 and 2022, the Indian government (through DOT and DPIIT) ordered ISPs to block hundreds of pirate domains. Sites like Khatrimaza.lol or 9xmovies.media would get blocked weekly. In response, the operators began cross-pollinating. A single server farm would host multiple brands: 9xm Khatrimaza
, Bheegi Billi, and Betel Nuts, who provide comedic interludes between songs. : Available on cable TV, and digitally via 9XM SoundcastE Podcast Beyond personal risk, piracy strangles the creative economy