These shows, along with its fiction programming, have made Zee Telugu a favorite among Telugu audiences.
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Signature programs like Zee Mahotsavam and the Zee Telugu Kutumbam Awards are major draws, often featuring top celebrities like Chiranjeevi or Samantha Akkineni as brand ambassadors. These shows, along with its fiction programming, have
Zee Telugu has walked a fine line, ensuring that while the grammar is Bollywood, the soul remains Telugu. Most Soyagam plots still revolve around the Telugu joint family system, the importance of Bhaavam (emotion), and local ethics. along with its fiction programming
: The long-running Aarogyame Mahayogam reached its 1657th episode in April 2026.