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Beyond studio names, the production process itself is evolving:

With the acquisition of MGM, Amazon gained access to the James Bond franchise and a massive back catalog. Amazon Studios focuses on "high-budget, high-brow" productions for Prime Video. The Marvelous Mrs. Maisel , Fleabag , and The Boys showcase their range from comedy to ultra-violent satire. Their most expensive production to date, The Lord of the Rings: The Rings of Power , demonstrates their commitment to competing with theatrical blockbusters. Furthermore, Amazon’s structure allows them to sell merchandise directly via the platform, turning productions into integrated shopping experiences. -Brazzers- -Diamond Jackson- The Replacement 2 ...