Phones like the became the "consoles" of choice. Owning a phone with a 240x320 screen meant you had access to the "3D versions" of games that others could only play in 2D.
The Business of “Exclusive” Titles An “exclusive” label for a Gameloft Java game typically reflected business arrangements with carriers or handset makers. Carriers sought exclusives to differentiate their service offerings and to monetize premium downloads; handset manufacturers used bundled or preloaded titles as selling points. In such arrangements, Gameloft might produce a tailored build optimized for a specific device (taking advantage of hardware quirks or licensed branding), or release a timed exclusivity to a regional carrier before wider distribution. java game 240x320 gameloft exclusive
Gameloft’s strategy was simple yet ambitious: While other developers were making puzzle games or simple arcade clones, Gameloft was selling Tom Clancy's Splinter Cell , Prince of Persia , and Asphalt . Phones like the became the "consoles" of choice
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