Recently, several "real-life" accounts have emerged where actual families have been exploited. Children film genuine fights with their elderly in-laws and post them under the "Juq741" trend for clout. This has led to police intervention in at least three cases in Johor Bahru, where elderly mertuas filed reports claiming defamation and emotional abuse.
Typically shot vertically in a living room. Juq741 enters the frame with a plastic bag of groceries. The mertua sits on a sofa, back turned. Text overlays read: "Mertua marah sebab saya beli ayam mahal." (In-law is angry because I bought expensive chicken). Juq741 then performs elaborate, silent physical comedy—tiptoeing, hiding the receipt, bribing the father-in-law with snacks—all while the mertua gives the cold shoulder. The video ends when the mertua finally cracks a smile. Typically shot vertically in a living room