Upon arrival, Barbie discovers that Aunt Millicent’s business is failing and is on the verge of being sold to a rival fashion competitor. Determined to save her aunt’s legacy, Barbie teams up with Millicent’s shy but talented assistant, Alice.
A major arc involves Alice overcoming her shyness to share her designs, perfectly echoing the movie's tagline: "Magic happens when you believe in yourself" The "Grand Romantic Gesture": Barbie A Fashion Fairytale Qartulad