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The internet untethered content from schedules and geography. Netflix, YouTube, Spotify, and TikTok demolished the gatekeepers. Today, a teenager in Jakarta can produce a video that goes viral in Buenos Aires within hours. Scarcity flipped to abundance. Now, content is infinite; attention is the scarce resource.
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Content is becoming modular; platforms like Disney+ and Netflix are exploring AI to generate personalized episode recaps and highlight reels to combat "attention fatigue". 3. Fragmentation & The Creator Economy The internet untethered content from schedules and geography