Walt Disney didn’t just animate mice and ducks; he perfected the emotional repack . By giving Mickey Mouse white gloves and a high-pitched voice, Disney stripped away the pestilence of a real rodent and repackaged the animal as a sympathetic everyman. Bambi (1942) took a deer and repacked it as a tragic prince. The Adventures of Ichabod and Mr. Toad turned a horse-drawn carriage into a personality. This was the first mass-market template: