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Naresh Malhotra is a renowned author and expert in marketing research. His book, "Marketing Research", is a comprehensive guide to understanding the principles and practices of marketing research.
If you are a student preparing a presentation or a teacher looking for structure, Malhotra’s book follows a distinct "6-Step Framework." A good PPT should follow this flow.
In the world of consumer insights, one name carries more weight than most: . His seminal work, Marketing Research: An Applied Orientation , has served as the definitive roadmap for students and professionals for decades.
