Historically, "popular media" was gatekept by studios, labels, and networks. That wall has crumbled.
Twenty years ago, "popular media" meant a shared experience. You watched Friends on Thursday night because it was the only thing on. You bought Thriller because the radio played it every hour. ExxxtraSmall.24.05.23.Sona.Bella.Tiny.Raider.XX...
"Just watch," Arthur said.