We are moving toward a more immersive and interactive media landscape:
Linking entertainment content and popular media is about creating a feedback loop. Great content fuels media discussions, and media trends provide the data needed to create even better content.
It started when Eleven, the show's telekinetic heroine, stumbled upon a mysterious portal in the Hawkins National Laboratory. As she explored the shimmering gateway, she found herself transported to the bustling streets of Tokyo, straight into the world of the hit video game "Ghost of Tsushima".
Taylor, being the quick-thinking superstar she is, incorporated the unexpected guests into her performance. The four of them performed an epic rendition of "Tay's" hit song "Bad Blood", with Eleven using her powers to create a dazzling light show, Jin showcasing his samurai skills, and Spider-Man swinging from the stage to the delight of the audience.
In the past, media was top-down (studios told us what was popular). Today, it is bottom-up. Popular media is now driven by .