Let’s look at a generic viral video type: "Worker messes up a task in a funny way."
The Anatomy of Influence: Deconstructing the "Better" Viral Video Phenomenon fsiblog viral videos better
Can the viewer do something with this information in the next 10 minutes? FSIblog’s highest-performing videos include actionable steps or mental models. When a video serves a purpose beyond entertainment, the algorithm doesn't just show it— it preserves it . Let’s look at a generic viral video type:
Headlines like “You won’t believe what happens next” are clickbaity, but they work for the platform’s style. They drive curiosity without being completely deceptive (most of the time). Headlines like “You won’t believe what happens next”
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: Instead of guessing what might work, they used tools like Velo to find "outlier" videos—clips that performed significantly better than a channel's average—as a blueprint for their own topics.