The "savings" achieved by avoiding a legitimate license are often negated by the costs of remediation. If a user installs a stealer hidden inside a "key generator" downloaded from a Facebook link, the potential loss includes:

: Create a free account on the ESET HOME Hub to easily manage your trials, track your protected devices, and see exclusive renewal discounts. Activation - ESET Mobile Security

He opened the Facebook group. The 342,000 members were still there, still sharing keys. But a new pinned post sat at the top:

In today's digital age, cybersecurity is more important than ever. With the rise of online threats, it's crucial to have reliable antivirus software to protect your devices and personal data. ESET NOD32 is one of the most popular antivirus solutions on the market, known for its robust protection and user-friendly interface. However, some users may be looking for ways to obtain ESET NOD32 keys for free, and that's where Facebook comes in.

Using license keys from Facebook is generally discouraged by cybersecurity experts for several reasons: Risks of key sharing - ESET Forum