Not everyone celebrated the clip-ification of Bollywood. Veteran screenwriter Javed Akhtar called it "the death of narrative patience." He had a point. In 2021, several films— Radhe , Hungama 2 , Bhuj: The Pride of India —had their entire plot arcs summarized in a 90-second fan edit before release. Why watch two hours when you’ve already seen the climax reveal, the cameo, and the plot twist in three separate clips?
: In 2021, audiences increasingly searched for "clips" of these films on the internet ("net") to catch high-octane action sequences or viral dance numbers from major South Indian and Bollywood releases. indian masala clips net 2021