According to beauty historians, Petitjean saw Silvia’s editorial work in Vogue Paris in 1957. He was struck by her Italian expressiveness combined with French tailoring. While she was never the exclusive "face" in the modern sense (that honor went to actresses like Marie-Hélène Arnaud), Silvia became the for Lancôme’s runway and private client shows from 1958 to 1962.
Silvia Lancome 100%
According to beauty historians, Petitjean saw Silvia’s editorial work in Vogue Paris in 1957. He was struck by her Italian expressiveness combined with French tailoring. While she was never the exclusive "face" in the modern sense (that honor went to actresses like Marie-Hélène Arnaud), Silvia became the for Lancôme’s runway and private client shows from 1958 to 1962.