| Platform | Primary Use | | :--- | :--- | | | Long-form cooking, travel, home tours, vlogs (highest monetization). | | Instagram | Visual aesthetics (fashion, decor), reels for quick tips, influencer collaborations. | | Facebook | Older demographics (40+), religious content, parenting groups, local community news. | | ShareChat & Moj | Vernacular-only, Tier-2/3 cities, short funny skits, devotional content. | | WhatsApp | Private distribution of recipes, parenting tips, and festival greetings (closed groups). |