The year 2023 served as a foundation for the viral success she would continue to see in subsequent years.
In 2023, Gigi Patsy learned that authenticity is a costume you change twice a day. The algorithm rewards the confessional, so I confess: I’m tired. But I won’t say that on camera. I’ll say “we’re in our lazy girl era” and call it branding.
I film myself trying on six versions of the same beige cardigan. I whisper into a lavalier mic like I’m telling you a secret—but the secret is product placement. The secret is that the $40 lip oil tastes like plastic. But I say “she’s giving hydrated heiress” because that is the language we invented to sell ourselves back to ourselves.
: She worked with other major UK creators and photographers, including a notable feature with Pascal White in December 2023. Content Strategy & Platforms