Hall, S. (1980). Encoding/decoding. In Culture, Media, Language . Hutchinson.

Popular media platforms have become essential for the success of entertainment content. Social media platforms, such as Twitter, Instagram, and Facebook, provide a space for entertainment content to be promoted, discussed, and shared (Harrington, 2013). Streaming services, such as Netflix and Hulu, have changed the way entertainment content is consumed, providing on-demand access to a vast library of content (Wasko, 2005).

: The audience adopts, reinterprets, and spreads this content, turning individual works into cultural phenomena. Reverse Influence

For decades, entertainment was a "walled garden." You consumed it on a television set at 8:00 PM, or you bought a ticket to a dark room with a massive screen. This was the era of , where the link between the content and the media platform was rigid and one-way.