While remains the king of "Deep Attention" with session lengths averaging 16.5 minutes, TikTok leads in daily engagement time for fast-paced viral humor and shopping. Local streaming platform Vidio also remains a top-visited site for sports and original series. Expand map Ayu Ting Ting
The way Indonesians consume media is shifting toward high interactivity and specialized platforms:
By understanding the trends and challenges in the Indonesian entertainment industry, stakeholders can make informed decisions to drive growth and innovation in this vibrant market.