| Problem Type | Core Question | Visual Tool | | :--- | :--- | :--- | | | What things are present? | Portrait (single icon representing an object or person) | | How Many | How many of each? | Chart (bar, line, or pie for quantity) | | Where | Where are they located? | Map (spatial layout, whether geographic or conceptual) | | When | When do things happen? | Timeline (chronological sequence of events) | | How | How are they connected? | Flowchart (process, cause-and-effect, or algorithm) | | Why | Why does it matter? | Plot (multiple variables plotted against each other, e.g., price vs. performance) |
The final section of Unfolding teaches you how to condense a 20-slide PowerPoint into a single, compelling 11x17 napkin drawing that you can leave behind after a sales pitch. Unfolding The Napkin Pdf
One of the most sought-after sections in the Unfolding The Napkin PDF is the . This is a five-question checklist that forces you to shift perspective: | Problem Type | Core Question | Visual
Next team meeting, ditch the slide deck. Draw a timeline on a whiteboard showing the product launch. Watch how quickly confusion evaporates. | Map (spatial layout, whether geographic or conceptual)
After "unfolding" your PDF and internalizing these tools, apply them immediately to see results.