(2018) is a foundational text that shifts traditional marketing focuses toward customer engagement and value creation in a digital world. 1. Core Framework: Creating Customer Value
✅ Marketing en la era digital: Cómo conectar con consumidores hiperconectados.✅ Engagement del cliente: Más allá de la venta, cómo crear relaciones reales.✅ Casos reales: Análisis de empresas como Amazon, Google y Apple.✅ Sostenibilidad: El impacto ético y social del marketing moderno. Principios De Marketing Kotler 17 Edicion Pdf
The 17th edition moves beyond the standard "4 Ps" (Product, Price, Place, Promotion) to address how technology and social responsibility shape modern business. Key themes include: (2018) is a foundational text that shifts traditional