Reading Ansoff’s original work transforms you from a person who draws a 2x2 grid on a napkin into a strategist who understands why the grid works. The language is dense (it was 1965, after all), but the insights are timeless.
| | Existing Markets | New Markets | | --- | --- | --- | | | Market Penetration | Market Development | | New Products | Product Development | Diversification | ansoff 1965 corporate strategy pdf free