A profitable company can go bankrupt if it runs out of cash. Managing working capital is the manager's daily defense against insolvency.

As a manager, having a solid understanding of finance is crucial for making informed decisions that drive business success. However, for many non-financial managers, finance can seem like a complex and daunting subject. That's where Eduardo Martinez Abascal's book, "Finance for Managers," comes in – a valuable resource that provides a clear and concise overview of finance for managers.

: It translates financial metrics into actionable data, teaching managers in marketing, operations, or HR how their daily decisions impact the company's balance sheet and financial image. Integrated Work Materials

) is a widely used textbook designed for non-financial managers, MBA students, and executives. It focuses on transforming complex financial data into actionable management insights. Amazon.com Core Objectives

The concepts are also taught in the Operational Finance course on Coursera. Finance for Managers - Martínez Abascal, Eduardo