: People are naturally more inclined to be persuaded by individuals they already know, like, and trust. Emotions vs. Logic
: Using tact allows you to be powerful without being offensive. Ego Protection the art of persuasion winning without intimidation pdf
: Mirror the other person's tone and body language to establish comfort and a deeper sense of connection. : People are naturally more inclined to be
A win/lose strategy aimed at control and dominance, often disregarding the needs or well-being of the other person . The Winning Principles the art of persuasion winning without intimidation pdf