Source: Suresh, M. S., & Rao, S. S. (2020). Entertainment Content and Celebrity Endorsements: A Study of Meera Jasmine's Brand Engagement. Journal of Advertising and Media Research, 14(1), 1-15.
The advent of social media, reality TV, and online entertainment has created a culture of celebrity worship, where fans can access and engage with their favorite stars like never before. Celebrities like Meera Jasmine have become brands, with their images and personalities being packaged and sold to the public through various media channels. Her photos, in particular, have become a valuable commodity, used to promote her films, endorse products, and generate buzz around her public appearances.
