For the wild apple, sweetness was a survival strategy—a bribe for bears and horses to eat the fruit and spread the seeds. For humans, however, sweetness became an obsession. As the apple traveled the Silk Road, we began to curate the fruit, selecting only the biggest and sweetest, effectively starting a millennia-long process of "sweet agony" for the plant’s genetic diversity. The Johnny Appleseed Myth vs. The Hard Cider Reality
In short: It’s what you feel when you choose the harder right over the easier wrong. Adam-s Sweet Agony