Srimoyee Mukherjee 16th June 2023 App Livedon Better [upd]

The ‘Livedon’ application enters this crowded market with the potential to disrupt the status quo. However, potential alone does not guarantee adoption. For the app to truly deliver on the promise of being "better," it must address the three pillars of modern digital trust: transparency, ease of use, and emotional connection. This paper argues that the current iteration of Livedon requires a strategic pivot from focusing solely on payment facilitation to prioritizing post-donation engagement.